Email cheerleading session: How to optimize audience engagement

Wednesday, February 13, 2013 at 6:00pm to 8:00pm

600 S. Michigan Ave., 921 600 S. Michigan Ave, Chicago, IL 60605

A big cheer for email!

Charlie Meyerson, who created and produced the Chicago Tribune's editorial email content for close to 11 years, says many organizations are squandering their audience's precious attention. Charlie will lead a cheerleading session on how to optimize and grow engagement from your most loyal audience: those who've entrusted you with their email addresses.

About Charlie Meyerson

A reporter, newscaster and news director for many years at WXRT, WNUA, WGN and more, Charlie is now a media consultant, WBEZ-FM's news blogger, adjunct journalism professor at Roosevelt University and adjunct journalism lecturer at Northwestern University. More on his blog:

This event is free and open to the campus community and to the public. Attendees must RSVP at:

Event Type



Strategic Marketing and Communications




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