Columbia College Chicago Library and the Friends of the Library welcome Laurence Minsky, Associate Professor in the Marketing Communication Department at Columbia College Chicago as our featured speaker for the Fall 2013 Friends of the Library Signature Showcase. His program is titled, " Get a Job! Observations from My Books and Career in Advertising and Marketing"
President and CEO, Kwang-Wu Kim, will be in attendance.
Light refreshments will be served.
Recognized for his strategic and creative skills, Mr. Minsky’s experience as a Creative Director/Writer/Educator includes brand development, brand activation, brand & direct response advertising, promotions, interactive, local store marketing, and new product development. He is an award-winning creative and the author of numerous books including the popular How to Succeed in Advertising When All You Have is Talent Second Edition (2007) and his latest, The Get a Job Workshop: How to Find your Way to a Creative Career in Advertising, Branding, Collateral, Digital, Experimental and More (2013), both published by The Copy Workshop. He has worked full-time for such top agencies as Frankel (now Arc Worldwide) and The Marketing Store Worldwide and has consulted for 141 Worldwide (now OgilvyAction), Draft Worldwide (now Draftfcb), Slack and Company and many other organizations. He has also created marketing and communications solutions for many blue chip clients, including AT&T Wireless, GE, Motorola, McDonald’s, PetSmart, Spacelabs Healthcare, among others.
Copies of Mr. Minsky’s books will be available for sale and signing at the end of the program.
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