Launch is ready to take flight with a modern twist on the traditional fashion show. This year, the series will include two ticketed indoor runway shows and the first-ever outdoor fashion presentation. These events feature senior fashion design students and are planned and produced by senior fashion business students. Live feeds of the indoor events will be played in the lobby of 618 S. Michigan Ave. and the second floor of 618. Documentary style film shorts on graduating fashion business students, shot by Cinemar Arts & Science students and Frequency TV, will also be on display in the lobby as well as Stage Two.
Outdoor show: between the main event lot and the 916 S. Wabash Ave. building - in the street!
Two indoor shows: 618 S. Michigan Ave., Stage Two
The fashion show was very professionally done and we were very happy with it. However, the rest was a bit of a disaster for us. We had a 4 hour trip to get there, and the students at the 'information desks' were not terribly helpful. My daughter is a prospective fashion design student so we were particularly interested in the launch, which we were told began at 1:00. We waited at the designated spot until someone noticed us and told us that it didn't start until 2:30, but we would have to watch it on the screen in the overflow area, because the tickets to the show were for students and parents ONLY! By this time, we apparently missed the outdoor show. Right before the 2:30 show began, a very kind student noticed us in the overflow and invited us in for the actual show since there were plenty of open seats. A huge thank you to that student, whoever she is because she salvaged the trip for us.
We signed up for Launch because we thought it was the runway show. We showed up at 1p.m. We were told it was not. We were very confused and really wanted to see the runway show. We came back to try to get in the runway show at 2:30. We were told we needed tickets and asked which designer we were with. Huh? The gal at the door was amazing and let us in because there were extra seats. Sooo, I am still not sure what Launch is.... but the fashion runway show...SPECTACULAR!!!! Very impressed with the couture!!!
618 S. Michigan, Chicago, IL, 60605Enlarge Map