Charlie Meyerson, who created and produced the Chicago Tribune's editorial email content for close to 11 years, says many organizations are squandering their audience's precious attention. Charlie will lead a cheerleading session on how to optimize and grow engagement from your most loyal audience: those who've entrusted you with their email addresses.
About Charlie Meyerson
A reporter, newscaster and news director for many years at WXRT, WNUA, WGN and more, Charlie is now a media consultant, WBEZ-FM's news blogger, adjunct journalism professor at Roosevelt University and adjunct journalism lecturer at Northwestern University. More on his blog: bit.ly/CMcs2013.
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